Naima Syeeda, a third semester Graphic Design student at BINUS Northumbria School of Design, started painting with shoes and jeans as the media for the first time when she was in senior high school. Initially, Naima wasn’t confident enough to turned the hobby into a business and paint other people’s shoes, although many people liked the finished results when she uploaded them to Instagram. Moreover, she also didn’t have much time because of her class schedules and swimming exercises. However, this self-quarantine period during the COVID-19 pandemic has given Naima an unexpected opportunity. Since most of her activities are carried out at home, now she has more spare time to utilize. Hence, she decided to turned the hobby into a business and accept orders (and there are a lot!). Naima said that any shoes with any materials and colors can be custom-painted. She also accepts any kind of painting, such as cartoon-themed like Disney’s and many more. For the painting process, the shoes need to be washed first by the client and then sent to her. Then, she draws the sketch on the shoes with a pencil. After that, she starts painting using her painting technique and different kinds of brush sizes.