People Innovation Excellence

BNSD Held Creative Talk with Luwi Saluadji

Indonesia’s fashion is experiencing rapid growth. In fact, in 2013 the sector was recorded as the second largest contributor to the gross domestic product (GDP) amongst the 15 products supporting the national creative industries. Fashion has inevitably become the backbone of the creative industry in the country.

It is not surprising to see that the fashion world has large consumer base. The growing numbers of customers and fashionistas have expanded the opportunities for this industry. Alongside the great opportunities in this industry, the intense competition needs to be taken seriously. It is essential to understand the industry, especially for novice players and fashion students. In response to this demand, BINUS NORTHUMBRIA SCHOOL of DESIGN (BNSD) welcomed Luwi Saluadji, the owner of Postour & Co. to the Joseph Wibowo Center on May 13. The Creative Talks series was attended by BNSD students, lecturers and students from other faculties.

Designed to be in a discussion format, the talk allowed participants to benefit from Luwi’s 10 years of experience in the fashion industry. Luwi also gave great, and often witty, tips on top of his best practices in the fashion industry – the essentials for his success.

“Willingness is an essential thing in running a profession. Self-control or discipline will be a key success. That’s what I believe in and do in my career,” he said.

Luwi also shared with the audience some practical recipes in running a business in the fashion industry. His best practice was made explicit to the participants who were listening enthusiastically.

Known as one of Indonesian top designers, Luwi’s best works occupy the fashion world domestically and overseas. His products target the upper class and the price tags triggered the “wows” for some.

Following the success of the Creative Talk, BNSD plans to hold a similar event every two months. Besides being considered as beneficial for giving insights to the students and lecturers, this Creative Talk series is expected to make BNSD more known to the public. Naturally, a wider audience, such as the arts and fashion communities, will be cordially invited. (RAW)


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