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The Programs

Fashion Design aims to challenge students to produce contemporary fashion through design research and critical thinking, with high craftsmanship that underpins garment making. It enables students to explore a range of materials, pattern cutting, aesthetics, printed fashion fabrics, woven fabrics, and knitwear. The program will help students to build a personal philosophy and improve comprehensive skills through drawing and illustration, pattern cutting, fabric manipulation, and trend research with the support of contextual fashion studies in response to commercial feasibility. Aware of career diversity in fashion, the program encourages students to pursue their own path in the fashion industry.

The graduates of the Fashion Design program are expected to be ready as designers for medium to mass production and manufacture, in response to various market levels. The graduates are also prepared to work for design consultancies, fashion styling, media communication, textile design, and trend forecasting consultancies.

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Fashion Management embraces both management skills and creative skills to grasp the creative industry of fashion and equips graduates with creative expertise as well as business knowledge. Promotion, branding, visual communication skills, and product development are the main subjects to be developed in terms of preparing qualified and professional experts for the fashion industry. The Fashion Management stream enables students to have the ability to analyze market needs and forecast the trends in order to develop fashion products and services as well as to design a business strategy.

In the Fashion Management stream where students focus on the knowledge of fashion business strategy and promotion, the graduates will be able to develop both creative products and business management skills. They will also be prepared to work in the retail industry, fashion trend forecasting consultancies, trend research companies, and media, advertising or public relations. BINUS Northumbria School of Design also provides career support for students by disseminating information on the latest job vacancies, internships, and workshops.

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The Graphic Design and New Media Program offers a variety of opportunities in creative industry areas. It is for any student who wants to enhance their creativity and knowledge in the challenging competition of professional designers and the global creative industry. It is a four-year study program, during which the foundation courses in art and design are offered in the first-year program. In the following three years specific courses are provided to enhance students’ skills in creative product development. In this program, the students will learn how to integrate technical skills and theoretical knowledge in art and design to meet industry standards.

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The Interactive Digital Media streaming integrates skills of visual design, experience design, and new media design. Interactive Digital Media is more focusing on producing meaningful experience for people in new digital media such as web pages, smartphones, UI devices, and screen-based interface design. Within for years our students will be having a lot of experience in learning and practicing to produce their own project that will be related to current Digital Design Industry development.

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Fashion Program Summary by Ratna Dewi Paramita (Head of the Fashion Program)

Our Online Admission and Consultation Services

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