Fashion Management

Fashion Design – Fashion Management Program

Introduction

BINUS Northumbria School of Design (BNSD) is a concept resulting from intense collaborative efforts between BINUS UNIVERSITY and Northumbria University, Newcastle, UK. It aspires to become the best design school in the region. Indonesia and ASEAN are currently one of the fastest-growing regions in the world; and with that rapid growth, we see a need for skilled professionals who are able to solve problems through design.

To support effective teaching and learning activities, BINUS Northumbria School of Design provides excellent studio facilities, including garment production workrooms, a textile experiment room (batik, woven, and knitting), computer labs, and a photographic studio.

The university collaborates with Northumbria University, Newcastle upon Tyne, UK, not only to enhance the quality of the BINUS UNIVERSITY Fashion Program but also to provide a double-degree program.

Upon successful completion of four years of study, graduates will obtain a Sarjana Seni (S.Sn.) and a Bachelor’s Degree in Fashion Design with Honours (BA-Hons).

Vision

To become an international product design program, providing a creative study environment in order to keep relevant with the changing needs of global industry and society.

Mission

1. To prepare future creative leaders in the area of product design through innovation combed with commercial feasibility.
2. Provide graduates with entrepreneurial skills and professionalism in the global workplace.
3. Develop local resources to improve the life quality of Indonesians and the international community.

Program Objectives

The objectives of the Fashion Program are:

1. To provide graduates with contextual knowledge and technical skills in order to formulate fashion design solutions responsive to the industry.
2. To equip graduates with skills to utilize ICT applications and services required in the global fashion industry.
3. To equip graduates with effective communication skills.
4. To provide graduates with entrepreneurship skills and professional ethics to become socially aware and responsible fashion professionals.
5. To enhance graduates’ capability in generating creative and innovative ideas within the fashion industry.

Student Outcomes

Upon successful completion of this four-year program, students are expected to be able to:

1. Demonstrate and apply the understanding of theoretical design concepts, history, culture, and contemporary issues in the fashion industry.
2. Apply appropriate skills for ready-to-wear fashion production in pattern making, sewing, and fabric manipulation techniques while considering aspects of aesthetics, efficiency, and effectiveness.
3. Utilize relevant information technology and communication tools in adherence to work needs.
4. Demonstrate skills for working collaboratively and communicating effectively.
5. Apply concepts of management for business in fashion including the development of marketing and promotional strategies.
6. Evaluate product quality in relation to consumer, ergonomic, and environmental perspectives.
7. Identify problems in design and propose relevant, creative, and innovative design solutions through a research-based design approach.
8. Apply ethical and professional values in fashion.

Prospective Career of Graduates

A wide range of career opportunities in the fashion industry is introduced in which students will be prepared throughout the four years of study. The integrated curriculum is designed and developed to support students in building on their technical and non-technical skills as well as engaging with industry.

The Fashion Program provides an internship program for each student where in the student may conduct real projects as a practical study within industrial contexts. The program develops the student’s ability to be involved in professional practices, and ethical and organizational responsibilities.

Furthermore, the industrial internship program provides students with real experience in the workplace and teaches them to cope with the demands of the work environment. In addition, a series of study/field trips to visiting professionals and industries will be conducted to give good grounds for having a broad overview of the industry. These experiences support individual career aspirations and may provide social and professional networks.

The graduates of the Fashion Design program are expected to be ready as designers for medium to mass production and manufacture, in response to various market levels. The graduates are also prepared to work for design consultancies, fashion styling, media communication, textile design, and trend forecasting consultancies.

In the Fashion Management stream where students focus on the knowledge of fashion business strategy and promotion, the graduates will be able to develop both creative products and business management skills. They will also be prepared to work in the retail industry, fashion trend forecasting consultancies, trend research companies, and media, advertising or public relations. BINUS Northumbria School of Design also provides career support for students by disseminating information on the latest job vacancies, internships, and workshops. This support service can be accessed from www.binuscareer.com.

Award/Degree

▪ Sarjana Seni from BINUS UNIVERSITY and Bachelor of Fashion Design with Honours (BA-Hons) from Northumbria University, Newcastle upon Tyne, UK

Major and Streaming

Fashion Design

Fashion Design aims to challenge students to produce contemporary fashion through design research and critical thinking, with high craftsmanship that underpins garment making. It enables students to explore a range of materials, pattern cutting, aesthetics, printed fashion fabrics, woven fabrics, and knitwear. The program will help students to build a personal philosophy and improve comprehension skills through drawing and illustration, pattern cutting, fabric manipulation, and trend research with the support of contextual fashion studies in response to commercial feasibility. Aware of career diversity in fashion, the program encourages students to pursue their own paths in the fashion industry.

Fashion Management

Fashion Management embraces both management skills and creative skills to grasp the creative industry of fashion and equips graduates with creative expertise as well as business knowledge. Promotion, branding, visual communication skills, and product development are the main subjects to be developed in terms of preparing qualified and professional experts for the fashion industry. The Fashion Management stream enables students to have the ability to analyze market needs and forecast the trends in order to develop fashion products and services as well as to design a business strategy.

Teaching, Learning, and Assessment Strategy

The teaching and learning processes are conducted through lectures, tutorials, problem-based learning, study trips, guest lecturing from the industry, practical demonstrations and activities, and studio teaching, with students’ independent study required. It is the responsibility of the lecturer of a particular course to facilitate all students’ learning on the course, who can be assisted by a teaching assistant, if necessary. By having qualified lecturers and guest lecturers from professional industries, the students will be able to gain knowledge from both sides, i.e. theoretical and practical frameworks, through in-depth analysis of case studies, studio works, and individual/group work projects.

Learning will be an exciting experience for students as they are provided with excellent facilities such as a production workroom, fabric lab, computer lab, and photographic studio. With a good quality library, the students will be able to access books and magazines for information and research activities.

There will be no examinations for most courses. However, all coursework is assessed through a variety of assessment tasks such as reports, presentations, assignments, individual and group projects, reflective practice, peer assessment, and thesis/final project reports. The feedback of the assessment is given in the class/tutorial, embedded in the scoring rubric/assessment criteria sheet, and/or in separate feedback forms. The complexity of course content in design problem-solving methods is introduced at different levels of study. A final project work, portfolio, and written report must be submitted in Year 4 (semester 8).

Study Completion Requirements
Major in Fashion Design and Fashion Management
To complete a major in Fashion Design and Fashion Management at BINUS Northumbria School of Design, students must complete a minimum of 146 SCUs of academic credits, all of which are 142 SCU of mandatory courses and 4 SCU of elective courses.

Course Structure

*) For students in the Dual Awards program it is mandatory to take this course (conducted by a Northumbria lecturer)
**) Student has to choose one of the elective courses (each for 4 SCU)

Notes:
I: Internship
RS: Research
ENTR: Entrepreneurship
CD: Community Development
SA: Study Abroad
Other: Program’s specific needs

Enrichment Internship Track

Enrichment Research Track

Enrichment Entrepreneurship Track

The Table of Prerequisites for Fashion Design & Fashion Management Program

Student should pass all of these quality control courses as listed below: